Nudge launches frontline activation suite to accelerate brand recovery

Leading communications platform announces game-changing solutions to optimize the re-opening of physical locations and advance frontline performance under new market conditions.
 

Toronto, Canada—April 21, 2020—Nudge Rewards, a leading communications platform for frontline employees, today announced the launch of a suite of features designed to activate dormant frontline workforces — preparing retail, foodservice, and hospitality brands for re-opening and accelerating employee performance in a new world of heightened consumer expectations. To acknowledge new workforce realities, Nudge Rewards will help brands successfully navigate four key stages of recovery, including recruitment, onboarding, field execution, and sustained performance, while also advancing existing benchmarks for employee engagement and satisfaction.

As multi-unit brands prepare for the race towards the re-opening of physical locations, flexible organizations that are quick to adapt and invest in their people will be ready to accelerate performance and meet the new, intensified expectations of employees and customers. Nudge Rewards equips businesses with the tools required to mobilize their workforce and return to increased levels of productivity by providing the information, inspiration, and insights that previously furloughed or distressed employees will need to achieve new standards of success.

With Nudge Rewards’ frontline activation suite, brands can:

  • Expedite team recruitment and scale-up frontline workforces by re-engaging furloughed employees and driving vetted referrals when they are needed most
  • Accelerate frontline onboarding with behavior change campaigns on auto-pilot and reinforce training with micro-communications
  • Empower managers to assign tasks that will optimize the in-location experience and reintroduce the brand to consumers with evolved expectations
  • Capture insights with pulse surveys, like willingness to return to work, to optimize team productivity, satisfaction, and retention

“One of our values is to foster a shared responsibility for the well-being of our staff, guests, and community,” said Dan Leonard, President of Margaritaville Hospitality. “We have been so fortunate to have Nudge on our team; effectively reaching our staff in their most challenging times and preparing our partners and workforce for future opportunities to come. We are confident that Nudge Rewards will help accelerate our pace of reopening and activate a better experience – for both our staff and our guests.”

“In this new environment, we know frontline associates will play a more critical role than ever before, having a make-or-break impact on brand recovery,” said Jordan Ekers, Nudge Rewards Co-Founder and Chief Customer Officer. “For forward-thinking organizations that are eager to get ahead of the competition and gain market share, we’re here to help and, together, we can ensure your frontline workforce is ready to get back to work.”

Learn more about our new capabilities and how the frontline activation suite can support your brand and workforce