Report:

Crossing the last mile: Engaging frontline workers to improve the in-store experience

 

Why is it that countless promotions, initiatives, and product launches that look great on paper, fall flat on the sales floor? Finding the key to unlocking the potential of frontline teams is no easy task and ensuring flawless in-store execution is even harder. The ability to reach, engage and activate frontline teams is increasingly becoming the ‘last mile’ challenge for retail and foodservice organizations as they strive to improve in-store experience and performance.

 

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