Dear Best Buy,

We love how your refreshed branding showcases your most valuable resource - your people. The new rallying cry “Let’s talk about what’s possible” shares the story of your Blue Shirts and highlights the important role they play in creating great experiences for your customers.

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We both know frontline employees - the people actually interacting with your customers on a day to day basis - are critical to the retail customer experience. In fact, brands who lead in customer experience have 60% more engaged employees, and companies that invest in the employee experience are 4x more profitable than those that don’t (Forbes, 2018). 

At Nudge Rewards, we’re strong believers that employees should love where they work. We've made it our mission to  ensure every employee has the tools, resources, and support they need to do great work, while providing retailers with a reliable channel to engage, educate, and empower their teams.

On behalf of the entire team at Nudge, we want to congratulate you on the inspiring rebrand and thank you for being a leader in the employee experience movement. 

In fact, we were so inspired that we’ve created video of our own - we hope you enjoy it!

We'd love to talk about working together to help build the new blue.


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Lindsey Goodchild, CEO


The possibilities are endless

We can't wait to share them with you.

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