In the news
Stay up-to-date on the latest news from Nudge

Choice Hotels Canada “Nudges” its employees
Choice Hotels Canada leverages Nudge to tackle communication challenges and inspire franchise employees to create exceptional guest experiences.

Iconic Canadian brands leverage Nudge to engage frontline associates
Golf Town and Sporting Life are leveraging the mobile solution to drive employee engagement and empower store teams to meet customer expectations for safety and service in-store.

Dippin’ Dots and Doc Popcorn deploy Nudge to help locations open safely
Dippin’ Dots and Doc Popcorn rely on Nudge, during reopening, for real-time feedback loops with the field, as well as delivering immediate and effective frontline training to keep locations operating at high standards.

Meeting QSRs’ urgent app-based COVID-19 training needs
Steve Rothenstein, Director of Franchising at Dippin’ Dots shares insights with on how Nudge has already paid dividends in keeping pace with accelerated training demands COVID-19 has placed on today’s restaurant industry.

Rebuild frontline workforces through effective onboarding and re-training
Experience-driven brands that reemerge as leaders are those who prioritize their frontline workforce and employ the right tools and communication strategies to help them adapt to new market realities.

Trained associates will be critical for making stores feel safe
Brands with physical stores rely on their frontline to make customers feel safe. As they reopen, retailers define new procedures, but circulating such information, particularly through staff, needs a focused effort.

Defining the socially distant store: Is new tech the new norm?
Nudge is helping retailers provide associates with the knowledge and support needed to execute on changing customer behaviors and the new in-store experience.

Nudge launches frontline activation suite to accelerate brand recovery
Leading communications platform announces game-changing solutions to optimize the re-opening of physical locations and advance frontline performance under new market conditions.

Boost company morale even during employee furloughs
As companies continue to make difficult decisions, it’s sustained employee communication and empathy that will help maintain the culture, values, and mission of an organization. Read Jordan Ekers’ comments on leveraging digital communication channels to better support your people through uncertain times.

Nudge Rewards appointments of new CRO and board members
Nudge Rewards announces new members to their leadership team, with Brennan Wilkie joining as a Chief Revenue Officer, and Bryan Pearson and David Brennan as board members. With their industry expertise, they will help lead the company’s next phase of growth.

Nudge Rewards continues rapid growth trajectory appointing new CRO and industry veteran board members
Nudge Rewards announced the addition of a new Chief Revenue Officer and two new board members to its leadership team to build on aggressive revenue plans, following record growth in 2019.
Nudge Rewards appoints new CRO, adds board members
Nudge Rewards appoints Brennan Wilkie as its CRO and adds two new board members, Bryan Pearson and David Brennan, who bring their industry expertise and knowledge of employee engagement as a market category, to the company.

Startup focused on boosting employee engagement, raises growth round
Co-founder and Chief Customer Officer, Jordan Ekers, speaks with BNN Bloomberg on the importance of seeking out VC partners who are well aligned with your company when raising capital, and Nudge’s next chapter of driving innovation for frontline employees.

Toronto startup Nudge Rewards raises $11-million in venture capital
Nudge Rewards raises $11 million (CAD) in venture capital to continue helping brands connect frontline staff through mobile, making it one of the few Canadian technology firms led or co-founded by women to secure eight-figure private financing.

Roots digs deep into employee performance
Roots leverages the Nudge Rewards app to boost employee awareness and provide managers with real-time coaching on how to maximize the performance of their store associates.

DAVIDsTEA harnesses mobile communication to strengthen associate expertise
Harnessing the power of mobile, DAVIDsTEA uses Nudge to keep frontline associates—Tea Guides—informed on company and product information so that they can deliver a personalized, expertly curated experience to every shopper.

How DAVIDsTEA is using technology to improve store associate performance
In this episode of Total Retail Talks, a VP of Retail Sales and Operations at DAVIDsTEA discusses how Nudge helps communicate quickly and directly with store associates, provides incentives for teams and individuals, and benefits overall business goals.
Still you, only better: AI’s not out to take your job
AI’s potential to augment, rather than automate, workers’ abilities promise to boost productivity—not take jobs. However, it requires companies to better understand where humans add the most value, and then build their processes and technologies around them.
How to create an immersive in-store experience
With 70% of our economy driven by consumer spending, retailers need to make sure their store associates are knowledgeable, well equipped to upsell, and able to provide a memorable in-store experience.
Case study: DAVIDsTEA uses Nudge Rewards to drive productivity
DAVIDsTEA selected Nudge Rewards to empower their Tea Guides—their in-store tea experts—with an employee smartphone app that puts information and best practices right at their fingertips.
DAVIDsTEA taps Nudge Rewards to empower associates and boost in-store experience
DAVIDsTEA deploys the Nudge app to improve communication between its retail stores and corporate organization, ultimately, driving productivity, empowering frontline associates, and boosting the in-store experience.
DAVIDsTEA rolls out Nudge Rewards
Using the Nudge app, DAVIDsTEA ensures that their Tea Guides have the right information, and feel confident and empowered to deliver an outstanding in-store experience.
DAVIDsTEA nudges associates
Specialty tea retailer DAVIDsTEA offers guidance and key information to its in-store “Tea Guides” with the Nudge app, creating a direct line of communication between head office and stores.
Golf Town put innovation before invention to re-conquer retail
Looking to empower their greatest asset–store associates–with the right information, Golf Town partnered with Nudge to deliver product, sales, and industry information to their frontline to drive repeat visits and deeper customer relationships.
When the customer is not always right: Do retail’s customers expect the impossible?
With the retail landscape becoming increasingly diverse and customers becoming more knowledgeable, retailers need to narrow the experience gap to help store associates deliver the service customers are expecting.

What does the future of retail look like?
The retail landscape is constantly changing. Discover how you can increase business by taking advantage of these top future of retail trends.
Read article
Employee-focused tech helps put Golf Town back in the swing of things
In an effort to increase employee engagement and communication, Canadian golf retailer Golf Town partnered with Nudge Rewards, a mobile solution designed to enhance frontline employee performance.
A great customer experience starts with your employee
The retail landscape is going through massive disruption, resulting in a growing importance of the customer experience.
Toronto’s Nudge Rewards lands $5 million series A round
Nudge Rewards has raised $5 million in Series A funding, a round that’ll help the Toronto-based company expand its mobile app for frontline team performance across North America.
How an engaged frontline workforce contributes to great customer service
While many organizations do a great job entrenching brand values at the corporate level, engaging frontline workers is trickier than reaching the C-suite.
Tory heads to New York to talk tech with startup execs
Silicon Valley comes to mind when most people think about tech companies, but a group of East Coast startups in Toronto and New York are trying to change that.

Announcing the BetaKit Spotlight selectees
Lindsey Goodchild, CEO and Co-founder of Nudge Rewards, was highlighted as one of BetaKit Spotlight Selectees, a list of companies that they believe are one of Canada’s top emerging tech companies.

Why store associates must play a critical role in customer experience
While retailers are striving to deliver a rewarding retail experience, they aren’t paying attention to one big fact: today’s consumers crave human interaction, and retailers are failing to provide that interaction.
Desk not required: Using mobile learning to improve the customer experience
Making sure employees on the frontline of the customer experience are knowledgeable and engaged is key to improving service. However, classroom or traditional e-learning is often not efficient ways for those employees to learn. Mobile learning may be a better option.

Helping businesses and employees win…one Nudge at a time
Lindsey Goodchild is the Co-Founder and CEO of Nudge Rewards, which delivers a mobile solution designed to engage, educate, and reward frontline managers and employees to improve team performance and increase profitability.
Apps-olute power: Next-gen workforce management
Smart operators realize that adapting to innovation not only improves service but empowers the workforce to streamline operations and make better decisions. Many companies are finding systems with app-based solutions are a vital part of having access to real-time, company-wide data and being able to address issues as they happen.