Nudge Rewards Continues Rapid Growth Trajectory With Appointments of New CRO and Industry Veteran Board Members

Nudge Rewards Continues Rapid Growth Trajectory With Appointments of New CRO and Industry Veteran Board Members

Nudge Rewards Continues Rapid Growth Trajectory With Appointments of New CRO and Industry Veteran Board Members


TORONTO — Feb. 4, 2020 — Nudge Rewards, a leading solution in mobile frontline communication for experience-driven brands, today announced the addition of a new Chief Revenue Officer and two new board members to its leadership team to build on aggressive revenue plans, following record growth in 2019. Brennan Wilkie joins the company as Chief Revenue Officer and Bryan Pearson and David Brennan join as new members of the board.

Over the past three years, the company has seen brands increasingly realize the need for more relevant and effective ways to engage with their frontline to drive consistent execution and performance, while strengthening employee retention during the most challenging job market in decades. In the past year, Nudge has grown revenue by 200%, increased headcount by 40%, and announced a $12 million growth round led by Chicago-based Jump Capital.

Brennan Wilkie will lead the company’s next phase of growth, leveraging his 15 years of expertise in employee engagement and customer experience intelligence. At InMoment, a leader in cloud-based feedback and analytics, Wilkie championed two roles concurrently — SVP, Customer Experience Strategy and Country Manager, Canada. One of the industry’s most thoughtful CX practitioners, Wilkie shares Nudge’s passion for the inextricable link between the customer and employee experience, and will play a pivotal role in helping forward-thinking brands unlock the potential of their associates.

As the former President and CEO of LoyaltyOne, Bryan Pearson joins the Nudge board, bringing a depth of experience in retail and enhanced shopper experiences. Drawing on deep subject-matter expertise gained from hundreds of millions of customer and employee relationships over 25 years, he’s an influential thought leader on enterprise loyalty, having written two books in The Loyalty Leap series, along with regular contributions to top-tier news publications.

David Brennan was also recently appointed to the Nudge board. His breadth of leadership roles notably includes General Manager of Achievers, where he helped develop employee recognition as a market category, changing the way enterprises think about employee engagement and technology as an enabler. He’s currently Chief Financial Officer at smart home device company ecobee.

“On behalf of Nudge and our board, I’m beyond thrilled to welcome Brennan, Bryan, and David to the team,” said Lindsey Goodchild, CEO of Nudge Rewards. “These are highly accomplished executives who have transformed not just a company, but an industry (or two!). We feel more confident than ever in our next chapter of growth as we realize our plans to digitally transform the experience for the largest workforce in the world.”

With eight quarters of consecutive growth, Nudge is solidifying its market leader position as experience-driven brands seek out more meaningful ways to connect with their frontline associates.

Nudge Rewards raises $9.3 million, led by Chicago-based Jump Capital to scale growth and drive innovation in employee experience management

Nudge Rewards raises $9.3 million, led by Chicago-based Jump Capital to scale growth and drive innovation in employee experience management

Nudge Rewards raises $9.3 million, led by Chicago-based Jump Capital to scale growth and drive innovation in employee experience management

Toronto, Canada—August 16, 2019—Nudge Rewards announced today that it has closed a $9.3 million (USD) growth round led by Chicago-based Jump Capital, with support from existing investors, to continue helping leading brands mobilize their frontline. Nudge has also announced that Michael McMahon, Managing Partner at Jump Capital, will join the Company’s board of directors.

In addition to scaling go-to-market capacity, the funding will be put toward growing the Data Science team in order to advance innovation within the emerging category of employee experience management, driven by predictive insights into frontline team performance that directly correlate to business outcomes, such as profitability and retention. By investing in machine learning and AI, Nudge is empowering customers to drive continual KPI improvement, with powerful recommendations enabling data-driven decision making.

Nudge is one of the leading mobile-first solutions in frontline employee communication for experience-driven brands, empowering retail store associates and restaurant/hospitality staff to better deliver on the brand’s promise. The company has seen demand rise rapidly over the past three years, as brands increasingly realize the need for an effective way to influence and inspire their frontline as a means of solving inconsistent execution and performance. In the past year, Nudge has increased headcount by more than 40% and grown revenue by nearly 200%.

“Today’s announcement validates the increasing demand from world-class brands for a more effective way of connecting with their frontline employees. We’re thrilled to have the backing of Jump Capital as we enter our next phase of growth.” said Lindsey Goodchild, CEO and Founder, Nudge Rewards. “Jump shares our passion for digital transformation of an underserved workforce and being at the forefront of innovation in employee experience data across our key industries.”

Driven by a belief that employees perform better when they are empowered rather than audited, the Nudge app draws on behavior theory to build meaningful employee programs from the bottom-up. Mobile campaigns are designed upon choice architecture–a way of presenting choices that positively influences behaviors, without disrupting the voluntary nature of “nudging.” Customers include Roots, Margaritaville, Samsung, and Golf Town, all of whom use Nudge to connect with their frontline in meaningful ways.

“We are extremely excited to partner with Lindsey and the Nudge Rewards team as the emerging market leader in the empowerment of frontline associates,” said Michael McMahon. “Our investment reflects a shared conviction that tremendous value can be unlocked through the effective engagement and nurturing of customer-facing resources creating differentiated customer experiences and better financial outcomes.”

Nudge is experiencing a rapid upward trajectory, with six quarters of consecutive growth. The company recently released Manager Insights, which provides frontline managers with access to actionable team performance data at their fingertips, better enabling them to coach employees toward improving location metrics.

This latest round brings the company’s total financing to over $15 million USD, which includes funding from Jump Capital and existing investors BDC, Brightspark, Generation Ventures, and Standup Ventures. With a founding team that is two thirds female, Nudge’s leadership is active in local programs that work to close the gender gap in tech. “Entrepreneurs come from all walks of life, but we still see glaring gaps in how venture capital is allocated,” says Goodchild. “Nudge continues to prioritize working with partners such as Jump who demonstrate diversity within their own teams and portfolios. There are many reasons to be excited about our next chapter of growth, one of them being able to support other female founders along the way.”

About Jump Capital

Jump Capital is a venture capital firm specializing in expansion and growth stage investments ranging from $2-$20mm. Jump invests in data-driven enterprise software companies in four primary sectors: B2B SaaS, Fintech, IT Infrastructure and Media. With offices in Chicago and New York, Jump provides advocacy and support through a platform of institutional-level resources for entrepreneurs. Learn more at or follow on twitter @jumpcapital.