At Nudge, we love working with remarkable brands who understand how an engaged frontline workforce can be a game-changing differentiator in the customer experience. See how these three retailers are using Nudge in innovative ways to deliver on their brand promise.
DAVIDsTEA delivers a world-class in-store experience for a knowledgeable customer base: The specialty tea retailer was founded on a mission of providing the world with great tea, friendly stores, and above-and-beyond customer service. With over 100 types of tea displayed on their colorful “tea wall,” the in-store experience at DAVIDsTEA is a defining component of the brand. Their secret weapon? Passionately engaged staff, particularly their store associates known as Tea Guides.
Read the case study to learn how Nudge helps DAVIDsTEA empower Tea Guides with best practices and sales tips, right at their fingertips.
SOFT SURROUNDINGS unites their frontline during rapid storefront expansion: Founded in 1998 as a women’s lifestyle catalog retailer, Soft Surroundings opened their first physical store in 2005 and have since expanded to over 70 locations across the US, continuing 4 consecutive years of double-digit store openings. For customers, in-store visits are a tactile experience where sales associates play a key role in bringing the brand to life.
How does Soft Surroundings manage to keep a consistent and delightful experience for their employees – and as a result, their customers – in the midst of major expansion? Find out more.
GOLF TOWN narrows gap between corporate teams and store managers/associates:
After filing for bankruptcy in 2016, Golf Town was faced with some big decisions. What followed was being acquired and downsizing store locations. During the period of transition, one of their key decisions was to improve the customer experience and they chose to focus on frontline employees, giving them a digital advantage.
Today, Golf Town is enjoying a successful rebirth as “Canada’s Home of Golf,” with strategic employee communication underpinning the transformation. Read their story.