The workplace as we know it is changing. Millennials are making up a larger portion of the workforce, workplace technology is advancing, and traditional communications are becoming ineffective.
In less than 10 years, Millennials will comprise 75% of the global workforce, and while corporate email is still effective in reaching employees in some settings (those being, as the name implies, corporate settings), right now 45% of working Millennials in the United States are in retail or hospitality. Unfortunately, most frontline employees do not have access to a company email address, and rely solely on their managers to relay information to them. This is not only an ineffective way of operating, but is insufficient and limiting business success.
Our new infographic below, illustrates what is happening in the next generation of workplace communication and how to best communicate with Millennial employees. In short? The key to bridging the Millennial communication gap is to go mobile, make the experience engaging and keep the content short.
Making communications mobile enables you to reach your employees directly and quickly. With push notifications enabled, corporate messaging becomes comparable to the consumption of text messages. This brings its own benefits as 83% of Millennials open texts within 90 seconds of receiving them compared to email, which only gets opened 17% of the time. Using mobile as a channel for workplace communication can empower employees do their jobs better. In fact, 60% of employees say that mobile technology makes them more productive.
Engaging workplace communications, where employees are encouraged to interact with co-workers and managers, is also more effective for Millennials. Employees want an easy way to communicate with their managers – primarily to have a channel for sharing ideas, opinions and concerns.
Finally, keeping your communications short is ideal. The average attention span in young adults is only 8 seconds long. Millennials, on average read at a rate of 450 words per minute, and reads approximately 60 words before losing attention. That’s the equivalent of only two to three tweets of information! It is becoming increasingly important to deliver information on new sales, promotions or corporate news in manageable and digestible chunks to be most effective.
As Millennials expand their role in the workplace, developing effective communications will be critical to ongoing business success. Mobile, engaging and short communications will go a long way to ensure the new generation of frontline employees are listening and understand the messages they need to do their jobs well. Are you ready?
To learn more about mobile technology’s role in the modern workplace read our report: How Mobile Technology is Transforming Workplace Performance.