2015 has seen dramatic changes to the workforce with an increase of mobile technology, Gen Z entering the workforce, flexible workdays, and a higher value placed on the employee engagement initiatives. But it’s communication—a top challenge for many companies—that have seen the biggest transformation with organizations adopting mobile apps as a direct response to the upward trend of mobile ownership worldwide.
Businesses see the opportunities that mobile solutions bring to the workplace, especially in terms of communication, productivity, and knowledge sharing, and are utilizing it to drive performance. In a recent UK-based study, 60% of employees use mobile apps for work-related activity, which boosts productivity by 34%.
With millennials, officially, the largest generation in the global workforce and on average spending up to 50 days a year on their smartphone, the average employee and their smartphone are pretty much inseparable, a behavior that organizations can leverage to meet key business results.
Still not convinced on mobile? Here’s for more reasons to integrate mobile into your organization:
1. Smartphones and the “extended self”
The Bank of America conducted a study to see how attached we actually are to our smartphones. The results? Smartphones are the first thing on a person’s mind when they wake up in the morning—reaching for their smartphone comes before coffee, toothbrushes, and sometimes, significant others. Furthermore, 71% of respondents sleep with or next to their mobile phones. For many people, smartphones have become an important part of their identity and daily life. In fact, 91% of adults keep their smartphone within arm’s reach.
If you want to reach employees in the most efficient way, then the answer is in their back pockets—smartphones. With a growing ‘smartphone addiction’ and the power of push notifications, organizations see major improvements in internal communications initiatives and are able to make sure that the message received and understood.
2. “There’s an app for that”
This isn’t a new saying, in fact, it was trademarked by Apple in 2010, and is still relevant today. Apps help people with just about everything, including networking, efficiency, collaboration, and can be a positive differentiator when looking to attract and retain top talent. Consider implementing an employee-facing app to help with performance and knowledge rates. Need some inspiration? Check out the 7 apps for a better workday.
3. Non-desk working is on the rise
As mobile technology and flexible corporate cultures continue to evolve, our definition of the office can too. Globally, close to 80% of the workforce is defined as a “non-desk” worker, fundamentally changing the traditional work paradigm upside down.
With flexible hours, working from home, and working from the field the new reality, mobile technology plays a big role in facilitating non-desk work. This year, experiment with an employee-facing mobile solution and push notifications to help solve communication challenges within your organization, delivering real-time information that increases productivity and decreases key updates being missed.
4. Learn on the job is in
Educating employees on company values, goals, business development opportunities, products, and promotions is essential to driving the results you want. Studies show organizations with a strong learning culture are 52% more productive and 17% more profitable than competitors. Further, encourage learning and knowledge sharing through an employee-facing mobile solution that can help foster a culture of learning amongst team members, regardless of location, delivering bite-sized information that is easy to digest and retain.
Planning on going mobile? Whether it’s through using an enterprise app, facilitating flexible hours, or implementing a BYOD program—let us know in the comments!